Procurement and logistics run on relationships, not software. Waller is founder-led, honest by design, and built by people who started at the bottom of this industry and climbed every rung.
It wasn't his problem to solve. He was the trucking guy. But he knew someone, made a call, and within a week had sourced the cranberries at a price that fit their budget.
Jacob Waller was already handling logistics for a client when they mentioned, almost as an aside, that a deal for cranberries had fallen through. He had no obligation to fix it. What he had was a phone number, a network, and a habit of not walking away from problems he could solve.
That was the first procurement deal Waller ever did. The client didn't ask for a sourcing partner — they just had a problem, and Jacob fixed it because he could. That moment opened a door that hasn't closed since.
What makes the story unusual isn't the cranberries. It's where Jacob came from. A Chemistry degree. The best-selling ad salesman his college newspaper had seen in a century. A first-generation college graduate whose first logistics job paid barely above minimum wage — more than anyone in his family had ever made, and not enough to predict where he'd end up.
The scientific mind came with him. The sales instinct came with him. The work ethic of someone who had something to prove — that came too. He learned freight from the inside: the carriers, the margins, the corners people cut. When the cranberry call came, he already knew who had what, at what price, and how to move it. The leap from trucking to sourcing wasn't a leap. It was the next logical step.
The combined model — Waller handling both sourcing and shipping — is now the firm's most differentiated offering. It wasn't designed that way. It was discovered, the way most real things are.
There is no playbook that works every time. What works is showing up, telling the truth, and knowing enough about the industry to fix problems before your client even knows they exist.
The Handshake Test isn't nostalgia — it's policy. We visit suppliers because you learn things in person that no website, email, or video call will ever tell you. If we wouldn't trust an operation after standing in it, we don't send our clients' money there.
Most firms make you stitch procurement and logistics together yourself. We don't. When Waller handles your sourcing and your freight, there's one number to call, one person accountable, and no gap between what you bought and how it moves.
Clients say it themselves: Waller tells them what they need to hear, not what they want to hear. We won't take a deal that doesn't work for you. We won't oversell a supplier we don't believe in. Honesty isn't a value statement — it's how we operate.
There are no account managers here. When you work with Waller, you work with Jacob and Kelsey — the people who built the firm and know the industry. That's not a pitch. It's just how this works.
Small by design. Every client works directly with the people who run this firm. No layers. No handoffs. No surprises.
Jacob runs the actual business: client relationships, supplier visits, deal-making, and operations. If there's a call that matters, he's making it. If there's a supplier to vet, he's on the plane.
He came up through freight at the ground floor — his first logistics job paid barely above minimum wage, more than anyone in his family had ever earned, and still not enough to predict where he'd end up. He studied Chemistry. He set a hundred-year sales record at his college newspaper. He's a first-generation college graduate who took every unfair advantage he could find — which turned out to be curiosity, relentless work ethic, and the willingness to actually show up.
He knows the freight industry from the inside: the carriers, the margins, the corners people cut, and the suppliers worth trusting. That knowledge is what clients are hiring when they hire Waller.
"Procurement isn't glamorous. Until it saves you $400K."
Business strategy, technology, and the systems that keep everything running. The reason the firm operates as well as it does.
Decades of business experience. The kind of advisor who has seen enough to know what actually matters.
The person clients hear from when things need to move fast. Sharp, responsive, and doesn't make you repeat yourself.
Jacob's nephew and the firm's most optimistic long-term investment. Currently operated by his parents, who report directly to him.
No pitch deck, no discovery call script. Just tell us the problem and we'll tell you honestly whether we can help — and what that looks like.
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